Savvy online retailers know that Black Friday is all about discounts. They should use multiple channels to promote their deals, including email, savvy social media, and top-level CRM strategies.
Shop Online
If you’re looking to score some serious deals this Black Friday, it’s best to do your research beforehand. Plenty of money-saving apps can help you discover in-store and online sales, compare prices, get free samples, and more. The best shopping apps will also pay you back a percentage of the money you spend, giving you cashback and rewards to use on your next purchase. Some will even give you your money back in a gift card. Whether you’re coveting Kenzo sweaters or a sick pair of Dunks, it’s worth checking out these money-saving apps to see their discounts for Black Friday and Cyber Monday.
Staple designer brands like Stuart Weitzman, Zac Posen, and Marc Jacobs tend to be less expensive during the holidays. Similarly, high-end beauty brands and apparel labels often offer sale items at discounted rates. And, if you need to get up for the door-to-door sales, many retailers have online price-match policies during the holidays. It is a good idea to check https://blackfriday.com/ads/black-friday/macys for more valuable deals.
Follow Stores on Social Media
Social media is a powerful tool for promoting Black Friday deals. If your brand is on multiple platforms, post consistently so your followers know the special offers. It’s also important to use hashtags that are relevant to your business and will reach your target audience. Some stores will release their Black Friday ads and sell items early. This can help you quickly plan your shopping strategy and determine what products are selling out. If you miss out on a product, don’t worry—other retailers may offer the same item later in their sales.
If you have a loyalty program, reward your members with special sales events. This will show your customers you value them and build stronger buyer-seller relationships. For example, some retailers will give their loyalists first-in-line access or a special promo code for Black Friday. Other brands will include free shipping on all orders to thank their followers. This is a great way to increase your average order value and encourage more frequent purchases.
Set a Budget
Fashion fiends love designer clothing, but it can take a serious bite out of the wallet. Fortunately, Black Friday is one of the best times to score deals on high-end brands. The day is known for its mega discounts on electronics like TVs and Alexa-enabled gadgets, but you can also find big markdowns on shoes, handbags, apparel, and other accessories.
It’s easy to get sucked into the sales frenzy and buy things you don’t need, so decide how much you want your Black Friday shopping spree to cost ahead of time.
Also, if you have a credit card, try to use it as often as possible because it can offer stronger fraud protections and rewards. You can also save by purchasing items in multiple quantities and even split your payments over a few months using online bill pay services. You can even snag some deals on luxury items by shopping secondhand or stalking consignment stores.
Avoid Impulse Purchases
Shopping on Black Friday and other holiday sales can be a dangerous game. When the discounts are too good to resist, it’s easy to spend money on products that don’t necessarily fit your lifestyle or that you can’t afford. This impulse purchasing can lead to buyer’s remorse and excessive credit card debt.
To help you avoid impulse purchases, list the items you’re lusting for and set a budget for each. This will give you a framework for making smarter spending decisions and stop you from snagging those designer bags that you’ll only wear once or twice. Many retailers use tactics like time-exclusive deals to nudge shoppers into buying on impulse. This can work for them, especially on holidays when shoppers likely feel more spendy than usual. To counter this, shoppers can use price comparison apps and other tools to research their purchases before purchasing. This can also prevent them from rushing to buy something that might not fit them best.
Check the Return Policy
If you get a little trigger-happy during Black Friday and end up with a few items that aren’t quite right for your closet, retailers’ return policies can give you the flexibility to make things right. Many major stores, including Nordstrom and Macy’s, allow shoppers to return merchandise until December or even late January, giving you plenty of time to try them on and decide if they’re worth keeping.
If you’re an e-commerce retailer, you can leverage a 3PL to help you automate your returns process and ensure that returned products are restocked or disposed of properly. Using a returns management service can simplify your operations by allowing you to automatically generate and track return shipping labels and keep an eye on how your customers interact with their purchases.
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